Even in the recession, real estate is a billion-dollar market in all major industrialized and developing countries. What do you think is the first thing people see when they start looking to buy a property? The answer would be the pictures of the property in question. People respond better to visual stimulation.
Therefore quality and interesting photography is very important and if you are a real estate photographer you should take this seriously. Why? Because your livelihood depends on it! If you’re trying to sell real estate photos to realtors and they’re not worth the dollars the realtor is paying, your effort is wasted.
Real Estate Photography Tip #1: Take the best pictures
The intention is to sell the property, so your photography should definitely appeal to the people looking at it. Try to highlight the best features of the house; The features that potential buyers will most want to see matter. Photography also depends on the type of property – residential or commercial. Actually, the pictures should show your talent and skills. While searching for real estate agents to see the pictures, sometimes you need to provide samples so capturing the best pictures will go a long way in closing the deal.
Real estate photography tip #2: Sell your photos
To make a living from this type of photography professionally, take 1-2 years to build a solid client base. You can set up a professional website with your portfolio, current projects (if any), specialization, skills, and lots of high-resolution, clear images for potential buyers to see. Of course, you need to do a lot of marketing to get customers. Start exploring the area you live in and any others you have easy access to. Contact the agents in the area, show them sample pictures and if luck is on your side, you’ll soon land your first deal!
Real Estate Photography Tip #3: Attract high-profile clients
It’s not easy to get high profile real estate agents to buy your images as there are always better photographers in your area and you also lack the experience to begin with. So after working with local real estate agents for a year or two, consider migrating towards high-profile clients. The pay is definitely higher, but you must have real skills and knowledge to give yourself an edge over others. Ask yourself the question – what makes you different from other real estate photographers? Once you answer that question, build on that aspect for better projects.
Of course, it is not easy to reach the high-profile clientele. Prepare for trial photo shoots as part of a personalized sales pitch.