I did it myself; took photos of what I think are great lists and used them for my online MLS list. My clients thought they were okay and I thought they were okay until a few years ago when I started working as a buyers agent in Seattle.
I worked with over 40 different buyers every week and every day I was told, “Have you seen the pictures of the listings? No way do we want to see the house, it’s a dump! Does the real estate agent know how bad they are?” Apparently, the listing agent didn’t spend anything on the real estate photography.
My buyers would also want to see some great listing photos and get in to view the home that afternoon. We walked in and they wondered if it was the same house they saw online. They felt cheated because the pictures had nothing to do with the real home. (but at least the listing agent got buyers walking through the house).
It all boiled down to the ad images they had seen online. This is essential marketing for listings! Give the buyers a great picture and they will jump in the house that day. Give them a do-it-yourself picture and they’ll move to the nearest home. The listing photos make all the difference, especially when you’re shelling out a few bucks for professional real estate photography!
Even if the listing pictures were better than the actual house, guess what? It still has the buyers in it! This is your goal as a listing agent; Get as many showings as possible. Professional real estate photography makes this possible.
More than 80% of buyers who shop online now look at the photos of the listing first and base their first impression on it.
How much money do you think you’re missing out on in lost commissions by not spending a few hundred dollars on professional real estate photography?
If you’ve spent those marketing dollars well-spent on professional real estate photography….
- You could have happier customers because the house will sell faster.
- You could have made more money because you didn’t have to lower the selling price when the listing on the market became obsolete.
- You might look like a top producer in the area because of the faster sales, better looking deals, and happier customers. Your overall look will be enhanced, big time!
Isn’t it funny how such a small aspect of your business can affect the whole? Every time you see how an issue is affecting your bottom line, it cheers you up, right?
Now don’t give me the excuse that it’s too expensive because it isn’t. Think of it as marketing and advertising spend, because that’s what it is. And real estate photography is one of the best things to spend your marketing dollar on.
You have a few choices……..
You could snag a real estate photography professional in your area and offer them $50-$200 to come to your listing and snap some fabulous photos. Make sure they are top notch, have the right gear and understand the objective of these photos. You don’t want to pay for real estate photography that’s no better than your own.
Your other option is to contact a company like Vicaso.com that does real estate photography only. Her business is listing photos for real estate agents!
You can schedule your photoshoot on their website, pay around $200, and get the most captivating entry photos you will ever see. Even if you list a crack house for sale, real estate photography will make it look like a palace.
I’ll tell you; Don’t skimp on your real estate photography. Think of the cost as an investment. If you spent $200 on professional real estate photography and got another $20,000 back in commissions this year through faster sales, more clients and higher list prices, wouldn’t it be worth it? You can bet on it!