The photography industry is highly competitive. To compete effectively, a photographer should use all the effective tools available.
Often overshadowed by the sexy marketing tools of Facebook, charities and SEO is the simple business card. Effective photo business cards are a key component in any photo company’s marketing strategy.
Here are some tips to ensure your business cards enhance your image and market your services:
* Do not use non-standard size cards. People often use standard sized cases to hold cards they receive. If your cards don’t match, they probably won’t be saved. If not used to find you.
* Keep your cards consistent with your other marketing collateral. You want to establish a brand. A brand is established through repeated exposure to a consistent message. By keeping your cards consistent with your other marketing collateral, your brand will be etched deeper into the minds of your potential customers.
* Before you print your cards, ask people with key customer demographics to give you feedback on how the card makes an impression on them. As an entrepreneur, sometimes you are too engrossed in your work to get an objective perspective. If you ask your ideal customers for their opinion, you can bypass this blind spot.
The photography industry is highly competitive. To compete effectively, one should use all the most effective marketing tools. Just because business cards are common doesn’t mean they don’t deserve your attention. Since they represent your work, take the time to make them effective.